I’ve spent 14+ years working in digital advertising, SaaS and campaign management roles across agencies and tech companies.
One thing I kept noticing: clients were constantly confused by dashboards, metrics, screenshots, and reporting terminology.
Media buyers and account managers (including myself) spend hours every week trying to explain what changed, why performance shifted, and what actually matters.
Most reporting tools show data. But they do not explain the story behind the data.
That’s why I built ReportSauce — a tool that turns confusing Meta & Google Ads performance into simple, client-ready explanations people can actually understand.