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Spend $9,450 · Revenue $77,400 · ROAS 8.19x · 248 leads · 1.10% CTR. Retargeting carried the period. Frequency rising underdelivered relative to its spend share. The story is concentration — most of the result is sitting in one place, and the weakest campaign is dragging the blended efficiency down. Plan: shift budget toward proven performers, refresh creative on the weak set, and confirm the trend next recap.
Spend $9,450 · Revenue $77,400 · ROAS 8.19x · 248 leads · 1.10% CTR. Retargeting carried the period. Frequency rising underdelivered relative to its spend share. The story is concentration — most of the result is sitting in one place, and the weakest campaign is dragging the blended efficiency down. Plan: shift budget toward proven performers, refresh creative on the weak set, and confirm the trend next recap.
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